Cultural Awareness

“Cultural Awareness” – intercultural management training course for skilled workers and executives

This general intercultural course aims to raise general awareness of cultural patterns of behaviour and communication.

This training intends to significantly minimise misunderstandings right from the start and to prevent blunders in an international environment.

Target groups & Languages:

The training course is intended for skilled workers and executives in Germany who work with business partners and colleagues from different cultural backgrounds.

The medium of instruction is either German or English.

Learning objectives:

The focus is on general cultural awareness. The participants will be prepared for:

- Culture-specific patterns of communication and behaviour
- Collaboration and communication in different cultures (a tailor-made course with a focus on just one specific culture is also possible on request)
- “Blunders” and how to prevent them
- Handling possible cultural conflicts (conflict management)
- Opportunities and synergy effects which arise from cultural diversity and how to benefit from them

Additionally, the training course will provide basic knowledge about cultural concepts and models. It will help you explore your own “culturally-tinted glasses” and give you an expanded awareness of your own as well as foreign cultural behaviour, which will focus your attention on synergy potential. Moreover, you will receive relevant recommendations on negotiation strategies. By recreating so called ‘critical incidents’ and real life experiences through role-plays and simulation games, you will gain tangible and lasting insights, which will be of great use in your everyday work life.

Course information:

Training type: : in-company

Duration: 2 days, 4 modules of 90 minutes a day, from 9:00 to 17:00

Number of participants: 3-12 participants

Location: at the respective company

Teacher: Astrid Jannke (Find out more)

Appointments: on request (registration and contact here)

Participation fee: €980.00 plus VAT (price including all course materials)
In the event that the minimum number of participants is not met, a one-day intensive training course can be taken for the same price on request.


THE TRAVELLING TEACHER is a lecturer at the Hochschule für Technik und Wirtschaft, Karlsruhe / University of Applied Sciences as well as at the DHBW / Duale Hochschule Baden-Württemberg in Karlsruhe and counts over 11 years of experience in teaching German as a foreign language and English. Additionally, amongst her clients are international companies, medium-size enterprises, European research institutes and organisations as well as private individuals (see references).